10 little secrets about money, please keep them away. Featured Five

It takes time to think clearly about a thing, and you need to look at the problem from a higher dimension. In this issue, cici compiled and edited the four books that Mr. Fu Sheng used to talk about, and some insights after reading them. These books either helped him to upgrade his thinking or reverse his original concept. understanding.

1 First book

"Three Body" almost helped me establish a higher dimensional worldview and scientific view. Because I suddenly realized that the world does not develop linearly, but one grid after another, constantly jumping upwards. When fire was invented, the world jumped a square; when atomic energy was invented, the world jumped another square.

In the eyes of the high-dimensional Trisolaran, there is no essential difference between drilling wood for fire and aerospace engines. They are all in the same dimension. Just like what they said to humans: You are all bugs.

Therefore, I deeply realized: It takes time to think clearly about a thing, and it needs to look at the problem from a higher dimension. I sum it up as thinking about dimensionality upgrading and combating dimensionality reduction. Think of directions on a higher dimension than others, and execute more fiercely than others.

When a phenomenon occurs, there must be a certain pattern. The CEO must see the law through the phenomenon. Do not think that this guy is lucky, rich second-generation, good at marketing. If you simply look at the problem in this way, you can easily become a critic rather than an entrepreneur. When others are stronger, they must represent a certain law. Sometimes we sum it up as luck. The essence is because there is no pattern in abstraction, so we have to say it is luck.

From the very beginning, a company should know what kind of company it wants to be and how to do it. For an entrepreneur, you may not know it at first, but you can continuously strengthen this strategic thinking by extracting the law. Let's call it a CEO's strategic cultivation.

The question is, what is strategy? In the past, we asked experts to diagnose Cheetah. At that time, we filled in a formula: the quality of the company = strategy * execution. Yes, this statement is more important in the industrial age. For a large company with tens of thousands of people, once the organization is out of touch, the strategy cannot be implemented. But there is also a problem. It will consider the strategic direction and execution in the same dimension.

But are strategy and execution equally important? The answer is different. Once you think it is equally important, entrepreneurs will be willing to spend time on execution. Because the vast majority of entrepreneurs have strong execution ability, they will spend more and more time on execution. But soon, they began to get confused about the choice of direction again. The most frightening thing is that he may have spent too much energy in an incorrect direction.

Former Apple CEO Scarlett mentioned a term called (zoom in) abstraction and (zoom out) focus. The former refers to the direction of the entire industry from a strategic perspective, and the latter refers to the ultimate in every detail. Can see the overall situation, but also sink. There are few people in the world who perfectly unify the two.

The solution to entrepreneurship is to find a direction in an open environment. In this regard, American companies are much stronger. Because the educational background in the United States encourages individuals to think openly, and we have been doing closed questions since we were young, and the questions should be answered correctly. Openness and closedness exercise people's thinking and cannot be the same. The former is stronger than direction, and the latter is stronger than execution. In today's general environment, under the premise that execution has been considered very important, direction has become the most missing link.

I am not saying that execution is not important. Execution is just basic skills. Under the premise that execution is very important, finding a right direction is a more important thing.

The strategy is indeed too virtual, it is not easy to think clearly, naturally there is less sand table deduction in my mind. After too little, the entire company is easy to be executed, leading to a direction that is not clear to itself. You originally thought you were doing something, but found out that you were actually doing something else.

Back to the original question: what exactly is a strategy? I revised the formula again, and I believe that strategy = (direction * 10) * execution. The direction or choice of a company must be multiplied by 10 times, and finally, with strong execution, it will become a well-thought-out strategy in enough time. What needs to be emphasized is that execution is also part of strategy, but a good strategy does not depend on good execution.

Entrepreneurship often has an illusion that you can win by execution. A few buddies work hard, everyone is very experienced, and the best person is definitely fine. This statement is actually wrong. You are definitely not the best person or the most experienced person. If big companies in the same field compete with you, they have stronger resources to recruit better people than you.

We started a business to do security at the time, and we were considered to be experienced enough in the industry. At that time, 360 was booming, and it grew rapidly after listing, and it was available to the best people in the industry. You post a version, and it will release a new version within a minute or two. Also find the best designers, use the most promotional resources, and broadcast to all users that it is the first to do it. It woke up all the people in the whole country, but you just yelled on a small hill. When encountering this kind of thing, there is basically nothing you can do. The execution is good, and it becomes vulnerable.

So, we must think clearly what exactly is execution? Sometimes, we are not ashamed, saying that the giants do not pay attention to it, unexpectedly, and do not do it. If you build your company's business on a foundation that no one can think of, it will be too difficult. How do you prove that he might not have thought of it?

At that time, we were a drug tyrant, and we almost had the power of the entire company, but we just couldn't catch up. The execution is not good, and you can only keep innovating. You make one and he copies one, which is better than you. Later, I wanted to understand: You can't beat any security innovation in the PC, especially the opponent's field of vision. Instead, you become someone else's product manager in disguise.

We always feel that we have risen in front of big companies, but the strategic mobilization ability of a company in its core areas far exceeds your imagination. Do you think big companies are really stupid? Or did they not hit you with real execution, or was it just a marginal side business?

Think about these things clearly. Strategic thinking should not just think in vain, but should combine execution, team ability, your position, exact play style, etc. After thinking it through, you can start a battle before you can win.

I strongly recommend a book called "Commercial War", which has a saying that an excellent general must not depend on the excellence of his soldiers. You have to know that when there are enough soldiers, there is no essential difference between the level of your soldiers and the level of opponents.

If a general depends on the excellence of the soldiers to win this battle, he is not a good general. A good general can win the battle by taking a group of bad soldiers. I have always believed that it is the celebrities who can lead ordinary troops to win battles. A good strategy is to have a seven-point chance of winning before the war begins.

Entrepreneurs usually like to talk about a big future, which is often divorced from execution. Don't think that Xiaomi just finds a bunch of great partners to succeed, Xiaomi thinks about the strategy before doing things. As mentioned in "Sense of Participation", a poster of Xiaomi has to be revised countless times, because this poster will be released to tens of millions of users, then this poster is part of the strategy. If the poster is poorly done, everything is stuck.

So, are you able to make this poster more penetrating? If you don't have the ability, you can't do this, it's not a good strategy. A good strategy is that it can continue. Regarding execution as part of the strategy, and taking key execution points into consideration as a strategic category, this is also a core point in CEO management.

2

Second book

Since I started my business, I have a feeling that starting a business must aim at the future, aiming at a market that may develop, and it seems that there may be various immature markets. Don't rely on your own willpower to fight in a mature market with mature methods.

Relying on execution too much is an easy mistake to make when starting a business, that is, I am strong, I work hard, I don’t sleep, I can endure any hardship, but these things are not as important as predicting the future. Entrepreneurs must bury their heads in the cart and look up at the road.

I have read the book "The Purple Cow" for more than ten years. There is a metaphor in this book that impressed me. He said that if you go to Northern Europe, you will find it very strange to see many huge cows, but after a few hours of driving through the mountains and seeing huge cows all over the mountains, you will be drowsy. If a purple cow appears among the herd of cows all over the mountains, that impression will surely wake you up and remember it for a lifetime. This is called the importance of uniqueness.

In this era of mass entrepreneurship, how to find a unique position is the key to your rise. It doesn't make any sense how big your bull grows, uniqueness comes first. So I said, the essence of entrepreneurship is to find Ziniu.

I also have a bit of the concept of "uniqueness". We are not guards but drug tyrants. Daily activity has risen from four or five million to more than 40 million, an annual growth rate of 150%, but when it catches up to a quarter of the digital company’s market share, it can’t go up.

At this time, I discovered that there was no chance to form a transcendence in the position of others. So I thought for a long time at the time, if I really can't beat the Chinese market, let's just make the global market. I convinced myself that there was only one sentence, that is, I can get the first place in this market. In addition to differentiation and uniqueness, Ziniu also has the characteristics of minimalist goals and All in.

What is the goal of minimalism? If a goal cannot be described clearly in one sentence or even one word, the goal must be rethinked.

We think the most simplified point of internationalization is cleanup. Not Security, not Antivirus, or Clean. Because the search volume of the word Clean on Google Play is 2-3 times that of Antivirus, but there is no good Clean tool.

President Lei (Lei Jun) said All in, don't hesitate to find this minimalist entry point, and go all out. The biggest cost of starting a business is not money, not people, but time cost. Once time is lost, there is no chance. After thinking about this point, put all the resources you can use to throw it in.

3 Third book

I once thought about a question: Why is there a difference between people? I think of a word: tear down the fence of thinking. Later, I read the book "Tear Down the Wall of Thinking", and I felt sorry for it. The author's thinking gave me a lot of inspiration.

I find that sometimes the restriction is the restriction itself. If you think you can't do it, you really can't do it. If you feel that you can be stronger, you really become stronger. Have you ever thought that what really limits us is an invisible wall in our thinking? And a large part of this wall comes from inner insecurity.

I think the essence of security is not that you are really safe, but that you are not afraid of danger and dare to face difficulties. I remember someone asked me "What is the biggest gain after listing?" I said that the biggest gain may be the so-called inner security. When facing the world, there are not so many restrictions on the inner thoughts.

Everyone is chasing a sense of security in their hearts. This is normal. But many people have become slaves to security. What is a security slave? Just be afraid of change, keep the status quo, and listen to others. The pursuit of security is human instinct, but the gain of security must be achieved through inner strength. The sense of security is giving, not taking. The more the fear, the more the request, and the increased insecurity.

It is precisely because many people are full of fear of the world and there are many difficulties in life, many of us will become victims unconsciously. This is called "victim psychology." This kind of fear and insecurity nourishes a victim mentality. When encountering difficulties, you will always feel that the world is unfair and full of various problems. The author attributed this model to a paradise for victims.

What is victim paradise? It is the place where victims are most willing to go. Everyone gathers there, comforts each other, and then feels that life is really like this. The author summarizes several laws of the victim’s paradise.

The first law of the victim's paradise is to shirk responsibility and save face. All problems are none of my business, not my fault.

The second law of the victim's paradise goes further, called Anxin to do bad things. In the workplace, many people can feel at ease without working hard every day. Why? Because he felt that this company was too bad, the boss was too perverted and didn't understand us, so I was OK.

The third rule of the victim's paradise is called: Sharing miserable stories. The victims have a common hobby, which is miserable. Everyone got together to share various tragic stories, which evolved into a tragic story.

Victim Paradise helps victims easily get sympathy and help, just as if someone is sick, they feel that someone might visit him. They are trapped in an endless emotional black hole in this comfortable victim paradise.

But what to do? In fact, the core is to control yourself. First of all, we must admit that a cruel reality is that this society is not so fair. But this does not affect your happy work in society.

So, how can we change from a victim to a master?

Let's start with an honest thinking: no matter what the situation, you can take full responsibility. As long as you want, you can do better, and you can even make a psychological assumption. If you do all the things you have experienced again, all conditions will not change, only you can change yourself, can you make a better one result? If the answer is Yes, then you begin to enter the role of the master; if your answer is No, then you think you have done well before, and all bad things are other people's problems.

Recalling that when we started our business with Xu Ming (the current president of Cheetah Mobile), the two of us often locked ourselves in the office and reviewed each other, constantly reflecting on which things were not done well, which things could be better, and whether they would be better. s Choice. I used to think this was a very simple question, but after communicating with many people, I found that this question was not easy. Because few people are willing to deny themselves, the process is painful, and they need to constantly abandon their past self.

If you feel that the world is unfair, you may not be strong enough, and you have not done well enough.

In fact, the difference between people is not as big as we imagined. It is not so much a difference in IQ, but a difference in thinking. We live in a world where unfairness is everywhere. We cannot change the rules of this world, we cannot change our past, but at least we can change our attitude towards the world, change our views on the past, and use a new mode of thinking. , Re-face the world.

If you want, you can always control something. Who has no pain, who has no entanglement? Unless your victim model makes you deep into complaining and self